Instagram is a mobile app that is used to upload and share photos with your friends and followers. It has over 300 million users worldwide. The app has a few incredible features that are helpful in establishing an online connection, such as the public photo feed and private messaging. Instagram is the largest social media network in terms of number of active users and it is growing everyday. This helps it to attract more and more followers, especially in the areas where there is high competition for attention. Here are the advantages of Instagram that make it the ideal platform for building a community:
It is connected to other social media
Instagram is connected to multiple social media networks such as Facebook and Twitter, thus giving you the opportunity to share your posts to other networks. For example, if you post on Instagram, your post will automatically be shared to your Twitter and Facebook accounts. This creates a stronger connection with other networks and a stronger audience for your posts. QR code for Instagram viewers can provide valuable feedback and help you improve your content in real-time.
It is free
Of course, you can choose to pay for a monthly subscription plan where Instagram will give you additional features such as the ability to post video, business profile and analytics (how many people are viewing your account). However, most people prefer not to opt-in because they can manage their accounts without paying an extra fee.
It is less crowded
The more people on Instagram, the more difficult it gets to gain attention for your posts. As a result, some individuals end up with low engagement on their posts, which makes it hard to gain followers and maintain a strong community. If you opt for a free account, you get to enjoy lower competition for attention and other social networks will also want you to benefit from this free service.
It is a visual website
Instagram is a platform that relies heavily on pictures or short videos. This makes it an ideal platform for those who want to build an online community because the pictures and videos are easier to share and they are more likely to attract followers.
Its users are younger
Instagram has the youngest user base of all social media networks in the world, with 50% of its users being below 35 years old. This makes it an ideal choice for those who want to build a community because young users are more likely to pay attention to your posts.
Its hashtag “#” feature is easy to use
The # symbol is often used in social media marketing and Instagram allows you to add up to 30 characters for its hashtag feature, which you can use for your brand name, company name and product description. So, if you have a business account, it is easier for your followers to find you using the # symbol.